Weight Watchers

They want to share the message that Weight Watchers gives a positive, inspiring and obtainable perspective on weight loss. They want to emphasize that you can still enjoy life events by highlighting Weight Watchers’ flexible and modern approach to dieting. They want people to see how sociable and welcoming the Weight Watchers community is and that no one is ever alone on their weight loss journey!

Their three core pillars should be included in the campaign: Eat Well, Move More, Shift Your Mind Set. 

Target Audience: ABC1 Houseperson’s who want to loose weight and gain confidence.

Throughout the campaign, we delivered 2,424 TVR’s against ABC1 Housewives reaching 3.6 million housewives and the Idents were seen on average 82 times by the target demo. We also hosted a Facebook Live video with Say Yes to the Dress UK host, David Emmanuel, which reached over 100,000 social accounts and had over 65k video views. In addition to the on-air and social partnership, we held a competition on the TLC UK Facebook page which received over 7,700 entries.