Cono Sur

To focus on the ‘Crafted with Care’ tagline and highlight the bicycle story, showcasing less of polluting trucks or chemical nasties; keeping the traditions and the more pure. We wanted to create a campaign aligning with Food Network by crafting specific recipes that matched the flavour notes of their wine.

Cono Sur sponsored Food Network early peak 1800-2100 from May to October 2018 using 15” openers/closers and 5” bumpers targeting ABC1 Adults. We created a branded content hub on Food Network.com featuring Cono Sur skins, ad roadblocks, editorial content, advertorial copy, and FN recipes + Wine pairings and wine notes.

By the end of the campaign, Cono Sur’s brand awareness increased by 9% with purchases growing by 232%. In addition, there was 28% increase in people who intend to purchase and 13% recalled the in-store activity. From this successful campaign, the perception of quality for Cono Sur was up 27% and 87% recalled seeing advertising on the TV.