Smartwater

To build Smartwater’s credentials in the health and wellbeing space by creating content that reflected the brands values. To position smartwater as desirable, we insured the brand was seen in the right places, in the hands of the right people, to champion health, well being and lifestyle alignment.

Six beautifully crafted films were produced which resonated with the audience across linear and social channels; Discovery, TLC, Animal Planet, Home & Health, DMAX, Discovery Science, Quest Red, Food Network and Travel Channel.

The on air campaign reached 1 in 5 ABC1 Adults 25-44 and delivered an additional 1.9 million views across Smartwater’s social channels.

By the end of the campaign, 88% of viewers agreed to positive statements regarding Smart water increasing positive associations of the brand. Across Discovery’s social channels the campaign delivered 1.3 million video views against a target of 237,000. Over 9 in 10 viewers who recall the campaign agreed that each vignette conveyed its intended message and 51% of those who had consumed Smartwater in the last month had seen the vignettes on TV.