Casio Edifice

To  build on the success of the previous year and deliver a sales uplift target of 15% (reflecting the increased volume base we were building on from the previous year) to establish the Edifice brand in its own right as a brand that offers consumers technical superiority and precision.

A four month sponsorship of Engineering across Discovery, Quest, Turbo, Shed, DMAX and Discovery Science. We created four short films ‘Next Gen’ which aired across the above six channels and published on YouTube, along with a competition on air and on social. Casio Edifice also received pre-roll and display ads driving to their website along with a Twitter Amplify campaign.

Throughout the campaign, we delivered 814 TVR’s against ABC1 Men reaching 3.5 million upmarket men. In addition, we delivered 1,409 TVR’s against the client’s target demo, C1C2 Men, reaching 4.1 million midmarket men. The highest number of TVR’s delivered was 1,643 for Men 35+ reaching a whopping 6.7 million men.

The Next Gen films, produced by Discovery’s in house creative team, were viewed by over 8 million people across various platforms. On Twitter, there were 2.24 million ad views which delivered over 3 times the estimated target. For the competition, we had over 34,000 entries driving mass brand awareness for the client.